Our Story

Built by People Who Understand Commerce

cabrondes was founded with a single mission: to make the knowledge and tooling behind successful online stores accessible to everyone — from first-time entrepreneurs to growing brands.

The cabrondes team collaborating in the office

How We Started

From Frustration to Foundation

cabrondes was born out of a shared frustration. Our founding team had spent years building and consulting on e-commerce businesses, and consistently ran into the same problem: the information needed to launch and grow an online store was scattered, outdated, or locked behind expensive courses and consultants.

In early 2025, we set out to build something different — a platform that not only provided the technical infrastructure for online stores, but also served as a comprehensive, honest informational resource for anyone at any stage of their e-commerce journey.

We launched publicly in March 2026, and have been growing steadily since, guided by feedback from store owners around the world.

2025

Year founded

Founding team

12+

Team members

The Team

The People Behind cabrondes

Our team brings together experience in software engineering, product design, and e-commerce operations to build a platform worth trusting.

Sarah Mitchell

CEO & Co-founder

With over 10 years in e-commerce product management, Sarah led growth initiatives at several mid-market retail brands before founding cabrondes.

James Okafor

CTO & Co-founder

James has engineered scalable systems at fintech and SaaS companies for over a decade, with deep expertise in distributed commerce infrastructure.

Elena Kovacs

Head of Product

Elena specializes in translating complex e-commerce workflows into intuitive user experiences. She joined cabrondes in March 2026 from a leading UX consultancy.

Our Values

What We Stand For

These principles guide every decision we make, from product development to how we communicate with our community.

Radical Transparency

We believe store owners deserve honest, clear information. No hidden fees in our documentation, no inflated claims — just accurate guidance they can rely on.

Community First

The best insights come from the people running stores every day. We actively listen to our community and incorporate their feedback into every update.

Security & Trust

We treat the security of our merchants and their customers as non-negotiable. Every feature is built with data protection and compliance in mind from day one.

Constant Improvement

E-commerce moves fast. We ship improvements regularly, staying ahead of market changes and ensuring our platform remains relevant and capable.

Global Accessibility

Commerce shouldn't be limited by geography. We build for store owners regardless of their location, language, or currency — with international capabilities built in.

Sustainable Growth

We help businesses grow in ways that are sustainable — financially, operationally, and ethically. Long-term success matters more to us than short-term metrics.

Have a Question for Our Team?

We would love to hear from you. Whether you have a general question or want to learn more about the platform, reach out any time.